For me, I always heard the word workflow and immediately thought it just meant how my day-to-day work flows.

In reality, there’s a lot more to it.

A workflow is the set of steps taken to achieve something — anything — from writing an email, to following up with leads, to onboarding a new client.

There’s a workflow for everything.

Opening the door → getting inside → stepping on the brakes → pushing or turning the key.

That’s a workflow most people follow without thinking about it.

And here’s the important part:
Workflows don’t have to be complex, and they don’t even have to happen every single day.

They just need to be clear and repeatable.

Now think about your actual workday.

How many times do you:

Most people spend countless hours repeating the same tasks, knowing they could be easier — but still doing them manually because “that’s just how it’s done.”

That’s the real problem workflows are meant to solve.

This is where automation tools like Zapier become incredibly powerful.

Zapier allows you to connect the tools you already use and automate repetitive steps — without coding and without complicated setup.

At AIWorkflow, it’s our go-to tool. We use it everywhere:

And now Zapier even uses AI to suggest improvements to your workflows, which makes getting started even easier.

The goal isn’t to automate everything.
It’s to automate the things that don’t need your brainpower.

Short answer: Yes. Every company does.

In fact, the bigger the team, the more important workflows become.

Workflows help:

Without them, everyone works slightly differently — and that’s where things fall apart.

Workflows aren’t about being rigid or robotic.

They’re about:

If something feels repetitive, frustrating, or mentally draining in your workday — that’s usually a sign a workflow is missing.

And once you see them this way, you start noticing workflows everywhere.