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If you’ve started a business, service, or side hustle, you have most likely had someone tell you, “You need a CRM,” and sit there thinking… What’s that?
What does CRM even mean?
CRM stands for Customer Relationship Management, a tool to help you keep track of people, conversations, and what needs to come next. It’s like a smart address book, plus notes and reminders all in one place.
What do I need a CRM for?
Every time someone visits your site, emails, texts, or calls you, that is all kept within your own head (which we know can be very stressful). Instead, A CRM will remind you to reply, stop follow-ups from being missed, and make sure every single good opportunity isn’t lost. This is why a CRM exists: to never miss a lead again.
Do you actually need a CRM?
Not immediately — but sooner than most people think.
You probably do need one if:
People are reaching out consistently
You’re selling something
You forget who you talked to
Follow-ups stress you out
A CRM isn’t about being “big.”
It’s about being organized early.
Final thought
CRMs aren’t about fancy dashboards or automation.
They’re about one thing:
Remembering people and following through.
And that alone can change your business.
– Carter from AiWorkflow
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