Artificial intelligence is no longer something only tech experts talk about — it's becoming a standard part of everyday life. From students to employees to small business owners, people are relying on AI to save time, stay organized, and unlock new creative possibilities.

But with the rapid growth of AI, new tools are popping up every month. To help you stay ahead, here are the best up-and-coming AI tools that everyday users should keep an eye on in 2025.

AI video has exploded, and Luma AI is quickly becoming the go-to choice for beginners and creators who want high-quality visuals without learning complicated software.

Luma can turn a short text prompt into cinematic scenes that look like professional edits. Whether you’re creating a TikTok clip, a school project, a product video, or just experimenting for fun, Luma requires zero editing experience — making it the easiest entry point into AI video.

NotebookLM is Google’s AI tool built specifically for people who need help managing information. You upload your notes, PDFs, articles, or documents, and it automatically turns them into summaries, study guides, quizzes, and explanations.

For students, learners, hobbyists, or anyone drowning in information, NotebookLM acts like a personalized tutor who actually understands your materials — not just generic search results.

Spreadsheets are powerful… but most people don’t want to spend hours learning formulas. Arcwise changes that.

This rising AI tool sits inside Google Sheets and lets you describe what you want in plain English. Need a formula? Need to clean messy data? Need to organize a budget? Just tell Arcwise, and it does the technical work for you.

Perfect for budgeting, side hustles, organizing personal projects, or running small business spreadsheets.

Riffusion brings AI music to everyday users. Type a description and it generates original tracks in seconds — beats, background music, lo-fi loops, ambient atmospheres, and more.

It’s not built for professionals. It’s built for the average person who wants music for social posts, studying, gaming, or just for fun. It’s simple, fast, and surprisingly creative.

If you dread formatting slides or documents, Gamma is the tool you’ll wish you found earlier.

You write a short prompt, and Gamma generates clean, modern presentations with polished layouts. It’s ideal for work presentations, pitch decks, school projects, or any situation where you want professional design without spending hours on Canva or PowerPoint.

Gamma is quietly becoming a must-have AI tool for students and everyday professionals.

Perplexity isn’t just another chatbot — it’s a powerful AI search engine built for accuracy and speed. Instead of digging through ads and clutter, you get direct answers with sources you can verify.

For everyday users, that means faster research, clearer explanations, and more confidence in the information you’re getting.

For people who want AI assistance without sacrificing privacy, DuckAssist is a game changer. Built into DuckDuckGo, it offers fast AI answers without tracking or profiling.

It’s perfect for everyday search, research, or sensitive questions where you’d rather not have your data stored or analyzed.

Rewind.ai records everything that happens on your screen — but stores it locally, giving you privacy. You can search your entire digital activity instantly: conversations, webpages, images, notes, and more.

This solves a common problem for everyday users:
“Where did I see that?”

Rewind makes it effortless to retrace information, study smarter, and stay organized.

AI’s future isn’t just automation or complex systems — it’s tools that everyday people can use with almost no learning curve. The tools above represent the new wave of AI: simple, intuitive, and built for real-life tasks.

Whether you’re working, studying, creating, or trying to save time, these emerging AI tools can help you get more done with less effort. And as 2025 unfolds, the gap between “tech experts” and regular users will only shrink further.