Problem
Most companies generate leads—but fail to follow up consistently. Emails get forgotten, timing slips, and warm leads quietly go cold.
Solution
An automated follow-up workflow triggered by lead activity (or inactivity).
Why It Works
High-performing teams do not rely on memory. They rely on systems. Automated follow-ups ensure every lead receives consistent, timely communication without adding manual work for sales or marketing teams.
How to Implement (10 minutes)
Connect your lead form to your CRM
Create a 3-step follow-up sequence (Day 1, Day 3, Day 7)
Trigger the sequence when no response is detected
Stop the automation the moment a reply comes in
Impact
More replies, fewer missed opportunities, and hours saved weekly by eliminating manual follow-up tasks.

