Problem
Most companies generate leads—but fail to follow up consistently. Emails get forgotten, timing slips, and warm leads quietly go cold.

Solution
An automated follow-up workflow triggered by lead activity (or inactivity).

Why It Works
High-performing teams do not rely on memory. They rely on systems. Automated follow-ups ensure every lead receives consistent, timely communication without adding manual work for sales or marketing teams.

How to Implement (10 minutes)

  1. Connect your lead form to your CRM

  2. Create a 3-step follow-up sequence (Day 1, Day 3, Day 7)

  3. Trigger the sequence when no response is detected

  4. Stop the automation the moment a reply comes in

Impact
More replies, fewer missed opportunities, and hours saved weekly by eliminating manual follow-up tasks.

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